Paranormal/Fantasy Romance Author

Serenity by D. Renee Bagby

Seeing the Ineffictiveness of Promotion

Most authors bemoan the inability to quantify good marketing efforts beyond sales numbers. The idea is to get sales but to also remain a thought in a reader’s head past closing the book. When a reader is asked to name her favorite author and your name is the first to come mind, that is proof your hours spent writing and promoting have paid off.

Rarely does an author get to see or want to see how ineffective her/his marketing efforts are. The obvious indicator is low sales. Nothing drives home the message like a tiny royalty check. Sometimes though there are other ways to tell.

For instance, 01 July I took part in the #IndieBooksBeSeen promotion started by Mark Shaw on Facebook and Twitter. My hubby took a picture of me holding the covers of Serenity and Kristar. I came to the promotion late and didn’t think much would come of it but what could it hurt, right?

Imagine my surprise when a reader commented on my fanpage stating she’d been waiting for the release of Kristar.

*blink blink*

Kristar by D. Renee Bagby (200x300)Kristar has been out in ebook since December 2013. It hit 3rd party retailers in January 2014. It’s been in print since late May. Since I got the cover late November 2013, I’ve been posting about it because I knew how many readers wanted to read Chigaru’s story.

Goodreads, Facebook (my fanpage and several promotional groups), the Siren Yahoo group, headline ads on The Romance Review, cover ads on The Romance Studio (website, blog, newsletter, and release party site), guest blogs, promotional spots on blogs, almost daily tweets from Cover Reveals that I retweet, tweets from my first chapters promotional blog, four separate new release announcement newsletters, updates on my website, updates on this blog, a street team, a promotions company… The list goes on and yet that comment still remains.

How effective are my marketing efforts for gaining new readers when someone waiting for the book didn’t even know it had released? I’m shouting into the crowd and unsurprising enough, very few people hear me.

So here’s the question to those reading this now: Before this post, did you know Kristar is the sequel to Serenity? Did you know Kristar is available for purchase in ebook (Bookstrand | iBooks | Kindle | Kobo | Nook) and print (Amazon | B&N)?

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News: Serenity Sequel Coming Soon!

25 March 2008 SERENITY was released and readers were introduced to the Gezane universe where humans and bhresya share the planet. Serenity, human princess of Cheslav, and Melchior, king of the bhresya nation Nexeu, entered into a political marriage to ensure peace between their peoples.

Joining Serenity on her journey to her new home were her Hell Hounds, bhresya guards who loved her and had devoted their lives to keeping Serenity safe. Among those guards is Chigaru, the captain of the Hell Hounds, and Serenity’s closest friend. Though Chigaru’s love for his queen goes beyond simple loyalty, Serenity’s heart belongs to her husband.

After years of waiting and wondering and fielding readers’ emails asking if Chigaru will ever get a story (believe me, I know I took a while on this one), Chigaru’s story will now be told.

Coming December 2013 (tentative date, subject to change), KRISTAR, the continuation of the Gezane universe tales will be released from Bookstrand Publishing.

Chigaru wants a woman who will distract him before he commits treason. Kitty is restless with her life and needs a major change. She’s not right for his world, and he’s not what she expected. Together they will learn to compromise, to accept, and to love all the things of their pasts in order to have a future.

Publisher :: Bookstrand Publishing
Genre :: Mainstream Fantasy Romance
Themes :: Interracial, Multicultural, Multi-Dimensional, MF
Tentative Release :: December 2013

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